Traineeship programme

Traineeship Programme (KA131)

Traineeship title: EUROPEAN EXPERIENCE

Number of working hours per week: 35 - 40 approximately.

Detailed programme of the traineeship:

Tasks:

1. Identification of:

-The organizational structure of the company.

-The functions in each working area.

-The characteristics of the mean product.

-The characteristics of the mean clients.

2. Comparison of the different organizational structures in the business sector.

3. Identification of rules about labour risks prevention.

4. Maintenance of the organization and security in the working area.

5. Carrying out the assigned tasks.

6. Making:

- Commercial researches in order to launch new products.

-Documents about: products, services, prices, distribution strategies and advertising actions in order to take the best decisions.

7. Tracking of the marketing plan.

8. Selection of:

- The best way to launch a new product.

-The best communication actions.

9. Organization of information about the marketing plan, about the product or service, about sale system, about clients in order to launch the new product.

10. Planning of marketing actions to launch new products and to improve the firm’s image.

11. Definition of marketing actions to launch new products and to improve the firm’s image.

12. Resolving client complaints.

13. Using internet as an advertising tool.

14. Doing electronic sales on the internet.

15. Identification of information company’s needs.

16. Definition of information sources in the company and out of the company.

17. Making a research plan composed of objectives, information needs, information sources and research technics.

18.  Making interviews, survey, questionnaires and other tools to get relevant information.

19. Analyzing the obtained information.

20. Managing data bases.

 

Knowledge, skills and competences to be acquired by the end of the traineeship (expected Learning Outcomes):

Knowledge:

1.            General, sectoral and specific marketing legislation, guidelines

2.            Social, economic, environmental, ethical impact and sustainability of marketing plan for a successful long-term growth

3.            Marketing management theories, methods and techniques (focusing on their policies, guidelines and operational plans), to guide, verify, implement and improve them.

4.            Implementation of policies to improve productivity and quality

Skills and attitudes:

1.            Customer/stakeholders centric approach.

2.            Effective communication and interpersonal relations.

3.            Ethical behaviour.

4.            Emotional intelligence: empathy, patience, integrity, sensitivity.

5.            Creativity and imagination.

6.            Strategic thinking.

7.            Detail oriented mind-set and critical thinking.

8.            Commercial awareness.

Competences:

1.            Issue the policies, guidelines and operational plans for marketing, usually together with the Board and the Management (sometimes with stakeholders)

2.            Validate the development of commercial and marketing plan

3.            Validate the correction/improvement of policies, guidelines and operational plans, creating a successful long-term growth

 

Monitoring plan:

The student will have a host organization mentor and a sending institution mentor; they will monitor her progress.

The student will complete the "diary of activities"; she will indicate the task performed during the week, their degree of difficulty and their incidents if it is needed.

The host mentor will make both and intermediate and a final report. They will assess the student, her technical and organizational skills and her attitude.

The sending institution mentor will contact the student once a month by telephone or e- mail to know her level of satisfaction with the tasks and the assistance received from the mentor.

The host organization will issue the student with certification of the placement.

Evaluation plan:

The host enterprise mentor will provide and intermediate and a final report where the trainee´s technical and organizational skills will be assessed as well as his attitude towards the tasks.

The sending institution tutor will contact the student frequently either by phone or by email.

At the end of the work placement, the host enterprise will provide the trainee with a CERTIFICATE OF THE WORK PLACEMENT.